18 years of paid media. Most of them in the hardest verticals.
Pipeline Builders was founded by Anthony Myers — a paid media operator with 18+ years of experience managing over $100 million in ad spend across Google, Meta, Bing, and local service ads. Not managing platforms. Managing outcomes. There's a difference.
Anthony's background isn't agency work for consumer brands. It's deep-vertical lead generation for industries where the cost of a wasted lead isn't just a budget line — it's a bed that didn't fill, a patient who didn't get help, or a case that went to a competitor. The stakes trained the discipline.
"The facilities that struggle with PPC aren't spending too little. They're running the wrong system — and they usually don't know it until they've burned through six figures trying to figure it out."
AdmissionsEngine was built specifically for behavioral health because the vertical has unique constraints that general agencies consistently miss: LegitScript certification, payer mix targeting, HIPAA-aware funnel architecture, and the critical distinction between a lead and an admit. Most PPC teams optimize to the form fill and call it a day. We don't.
Most agencies promise big. We install a system.
The behavioral health space has been burned by marketing agencies that show up with a polished deck, impressive case studies from other industries, and a lot of confidence about what they're going to build. Six months later, the spend is up, the reporting looks fine, and the admits aren't moving.
That's not a budget problem. It's a system problem. AdmissionsEngine isn't a campaign management service — it's a repeatable, documented admissions growth system built specifically for the behavioral health buying cycle, compliance environment, and payer landscape. When it's installed properly, it produces a predictable outcome: cost-per-admit drops by an average of 30%.
"We don't optimize campaigns. We install a system that makes the outcome — a verified admit — the unit of measurement for everything we do."
That distinction matters because agencies optimize toward the metrics they can control: clicks, CPL, form fills. Those numbers look good in a report. They don't pay for clinical staff. We've spent 18+ years building toward a single outcome — the admit — and the system we've built is specifically engineered to produce more of them at a lower cost, consistently, not just in month one.
The numbers aren't marketing copy. They're operating history.
The companies we've built paid media programs for didn't just grow — several were acquired. That kind of exit requires the acquiring company to look under the hood at the revenue engine. When the lead gen is built on a solid, documented, scalable paid media system, it gets valued accordingly. We know what that looks like from the inside.
We're not pointing to those numbers to impress you. We're pointing to them because the CMO or CEO of a behavioral health facility deserves to know who they're trusting with a $25k–$100k monthly media budget. The answer should be someone who has been accountable for outcomes at that scale, repeatedly, across multiple organizations.
Because vertical focus is the only kind that actually works.
The behavioral health space has specific compliance and targeting constraints that punish generalists. LegitScript certification is required to run Google Ads for addiction treatment. The payer mix — which insurers your admits carry — has a direct impact on revenue per patient. And the intake process is more fragile than in most industries: an unqualified lead at 11pm doesn't just waste a click budget, it burns out a clinical admissions team.
We built AdmissionsEngine exclusively for behavioral health because the knowledge required to do this right doesn't transfer casually from other industries. The campaigns, the landing pages, the CRM logic, the reporting — everything is built for a BH operator, not adapted from a template that started somewhere else.
Lean on purpose. Accountable by design.
AdmissionsEngine operates with a lean, experienced delivery team. We don't staff up with junior account managers who rotate off your account. The people who build your campaigns are the people who manage them — and they've been doing this specifically for behavioral health long enough to know what normal agencies get wrong.
Every engagement starts with a Client Acquisition Audit — a full teardown of your existing campaigns, landing pages, and attribution setup. You get a plain-English picture of exactly what's leaking, what's working, and what a properly structured BH-specific account should look like. It's a paid engagement, and it's the only way we know how to start without guessing.
We don't do long pitch decks. We don't do agency theater. We do a 30-minute call, show you what we see in your account, and let the work speak for itself.