Most facilities don't have an ad spend problem. They have a visibility problem — nobody has ever shown them exactly where the budget is leaking, which campaigns are actually producing admits, and what a properly built BH account should look like. That's what the audit does.
Book Your Audit CallNot every BH operator is the right fit — and that's intentional. The audit only works when there's something meaningful to audit.
Every audit delivers the same three outputs — each one designed to give you clarity before you commit to anything else.
A recorded, screen-share walkthrough of your Google and Meta accounts — narrated in plain English by Anthony directly. No agency-speak, no vanity metrics. You'll see exactly which campaigns are burning budget, which targeting decisions are attracting the wrong insurance types, and where the structural problems live. Shareable with your CMO, CEO, or CFO — no translation required.
A structured written document that maps every major finding to a specific recommendation. Organized by impact — what to fix first, what to test, and what to kill. This is the document your team refers back to whether you move forward with us or not. We write it to be useful, not to generate dependency. If you take it to another agency, that's fine — we'd rather you have the truth than a polished pitch.
A 60-minute working session — not a sales call dressed up as a strategy call. We walk through the findings together, you ask questions, and we build a clear picture of what the path forward looks like: what needs to be rebuilt, what can be optimized, what a realistic cost-per-admit target looks like for your specific market and payer mix. By the end, you know exactly what's wrong and what it would take to fix it.
A real audit isn't a surface-level read of your dashboard. We go deep on the six areas where BH campaigns consistently fail.
How your account is organized, how budgets are allocated across campaigns, and whether the structure supports payer-aware targeting or fights against it.
Which terms you're bidding on, which you're not, and — critically — which ones are generating Medicaid traffic instead of commercial payer leads.
Whether your landing pages are qualifying insurance type before the call, or sending every lead straight to intake regardless of coverage.
What you're actually measuring, what you think you're measuring, and whether your campaigns are optimizing toward admits or just toward form fills.
Who you're reaching on Meta and Google Display — and who you're not filtering out. Poor exclusion lists are one of the most common sources of unqualified call volume.
Whether your messaging is attracting the right patient profile — or inadvertently filtering for uninsured and Medicaid patients through vague or broad treatment language.
The audit is a structured, time-bounded engagement — not an open-ended consulting relationship.
30-minute call to confirm fit, walk through what we'll need access to, and answer any questions before we start.
Day 0Read-only access to your Google Ads, Meta Business Manager, and GA4 or CRM. Nothing gets changed — we're auditing, not touching.
Day 1–2We pull the account apart. Loom walkthrough and written findings report delivered within 5–7 business days of access.
Day 3–960-minute working session with Anthony to review findings, answer questions, and map the path forward — no obligation attached.
Day 10–12Book the intro call below. We'll confirm you're a fit, walk through what access we'll need, and answer any questions before the audit starts. No commitment beyond the call itself.